By late 2013 I had committed myself to building my very own theme framework for WordPress. I wanted to take my most successful product, Marketers Delight, and turn it into a standalone tool that would make building a blog easier.
During this time I had no idea just how much responsibility I was putting on myself by chasing this idea. See, I had worked with frameworks before but I never actually built one. I certainly didn’t know how much they really do either.
While a little misguided by my misunderstanding of what a theme framework truly was and having let too many of other people’s voices in my head, I experimented with all kinds of different ideas and built near complete products with full intentions of releasing them.
…but those experiments never saw the light of day.
Everything I built had seemed solid in theory, but never truly worked when it was right in front of my face.
Either that, or once I solved one major problem I’d soon realize that I had only built a single piece to a more complex puzzle.
Entering the Theme Space
Throughout 2014 I had built and released 2 premium WordPress themes and a small suite of plugins in Chronicl and Spotlight. While I stuck to my standard of never releasing something that wasn’t ready, I saw these 2 projects as a test run for something much greater.
With Chronicl, I was able to familiarize myself with WordPress’ theme and template system while also building in design options.
My key takeaway from Spotlight was building a theme that integrated with plugins to extend the capabilities of what you could achieve with a theme, but also build a system that would remain intact even if you switched themes.
Then in the summer of 2014 I took everything I had learned and did what I planned to prior to building Chronicl and Spotlight:
I had built and released Marketers Delight + Page Leads, a theme and plugin suite that made creating a professional blog and unique sales pages easy.
…but it wasn’t soon after that I realized the architecture I had in place just wasn’t going to cut it if I was going to create a sustainable product that my customers would love to use and trust for their business in the long term.
I went straight back to the drawing board and some while later in the spring of 2015 I re-released Marketers Delight, but with no Page Leads.
I had more to learn than I thought before I could introduce a system like Page Leads into WordPress.
With this new version of MD, I had come full circle by releasing a dressed up “framework” that could do some cool things, but those things never really saw the light of day.
Marketers Delight does not give off the appearance of a traditional theme framework as I’ve promoted it as a solution for blogging and collecting email lists (which it excels at).
At last, I can finally show you the real power of what MD can achieve for you and your business.
Re-introducing: Page Leads!
Finally, after years of teaching myself and theorizing (not to mention working for some great clients and life) I’ve brought the feature so many of you have loved from the Marketers Delight 2 Thesis Skin days into a full-fledged blog builder for WordPress.
When it comes to building an online business, things can get… technical
It’s no secret that WordPress is, by far, the best solution for anybody looking to build a serious online business through their blog.
It’s also no secret that WordPress has one of the worst reputations when it comes to installing and using it.
How do I know? Nearly every client of mine has told me.
When I opened up my Blog Setup Service Plans, I set out to solve this problem by setting up a basic blog for my clients.
…but it didn’t take me very long to realize that people wanted more than just a blog and a few email forms (which, again, Marketers Delight excels at).
They wanted a full system — eCommerce capabilities, pricing tables, more control of their layout and countless other things WordPress doesn’t handle out of the box.
What they didn’t was a solution that promised them they could build anything they wanted in the form of another page builder.
Simply put, they wanted something that worked out of the box to help them get results. No setup, no options, just a place to put their content.
With Marketers Delight + Page Leads, creating unique blog posts and landing pages is as easy as writing a post in WordPress
It’s a bold claim, but one I put years into ensuring I could backup. As I continue building this platform into something greater, my claim will only get stronger and your pages will only look and perform better.
I’m not promising you MD + Page Leads will explode your blogging career or make you a better writer.
I’m not promising you “higher conversion rates”, “more sales” or even selling you a “lead magnet”.
In fact, you may purchase this suite for $79 and never see a return on your investment if you don’t put the work into building a blog that’s worth reading.
The only thing I can promise you is that Marketers Delight + Page Leads provide a solid foundation for a blog that loads quick, looks great, is easily readable and can be accessed on phones and computers.
I can promise you that adding email forms and other beautifully designed call-to-actions throughout your blog will be easy to add and maintain through your post editor.
But these tools do not promise you traffic. They do not promise you revenue or even an audience, even though Marketers Delight has helped others get these things.
The personality, ideas and message you broadcast to the world using these tools are what will get you anything you want from your blog.
Page Leads will be ready Monday, July 27. Here’s what you need to do right now
If you’re already a Marketers Delight customer, Page Leads will be added to your account this Monday.
…if you’re not yet a Marketers Delight customer, MD + Page Leads will be available to you at the same one-time cost of $79 (with a small, optional annual license renewal fee).
Once Page Leads are ready, all you have to do is install the plugin and you will be ready to start creating beautiful posts, pages, and categories in WordPress.
Before you can use Page Leads, you’ll need to upgrade BOTH the Marketers Delight Theme and Plugin to the latest version through your Appearance & Plugins dashboard in WordPress.
This update to Marketers Delight fixes a ton of little bugs I found from working with clients to setup their blog as well as prepares your site to properly handle the new Page Leads system.
Just make sure you’ve already activated your license keys and the update will be waiting for you in your dashboard.
How will you use Page Leads?
I can’t wait to see how you use Page Leads to build your own blog posts and landing pages with Marketers Delight + WordPress. If you have any questions about MD + Page Leads, leave a comment below and I’ll be happy to answer them.